PILR Training

Phase 2

Type: Volunteer

Phase One Recap

In PILR phase one, our team met with the new client, and asked questions to understand goals, pain points, and needs in updating her website to attract investors. Our design team project scope defined deliverables as mid fidelity wireframes, a style guide, and the initial foundations of a design system. Within the project timeframe, we were also able to provide the client visual concept designs built upon our wireframes.

Based on the client’s business roadmap (initial investor site launch early 2025, official site launch late 2025), our team focused on two primary deliverables for the client; a mini-site with additional webpages built out in subsequent phases to support the long term website, along with extensive work put into developing the design system for PILR to support further website and brand development.

The client needed to revamp her informational website to support a shift from the ideation phase to securing investment, based on her roadmap and timelines.

In order to solve this, our redesign aimed to refine the site’s content to better communicate the organization’s mission, highlight resources, and appeal to potential investors for funding.

Designing for WordPress - our team faced severe time and design constraints due to project duration and the client’s existing website being hosted in WordPress. We leveraged WordPress’ features to get the most functionality out of our website redesign in the least amount of time.

Team availability - Due to the late 2024 LA fires, we had a number of team members across the larger team drop off of the project.

Design pivots - During phase two, the client brought a creative director onto her team, bringing forward many new design decisions and considerations.

On-schedule